Basic Attention
Current price
$0.1766
−6.11%24h
LiveUpdated 13s ago
TodayBasic Attention drops 6.1%, trailing the market.
Scroll to zoom · drag to move · ← → to read pricesPinch to zoom · press and hold to read prices
View as table
| Time | Price |
|---|
Change by period
- 1 hour+1.32%
- 24 hours−6.11%
- 7 days+74.33%
- 30 days+137.76%
- 1 year−3.28%
Basic Attention's move in context
Lagging the market today
−6.11% today against −3.24% for the market as a whole, a gap of 2.9 points. Small gaps like this are common, so they don't point to anything specific.
Part of a climb
+74.3% over 7 days and +137.8% over 30 days: the recent move continues the monthly direction.
This is analysis of past prices, not a prediction or financial advice.
About Basic Attention
Overview
Basic Attention Token (BAT) is a revolutionary cryptocurrency designed to improve the way digital advertising operates by prioritizing user privacy and providing an efficient, ad-driven ecosystem. The core mission of BAT is to create a fair digital advertising platform that value users' attention while rewarding them for their engagement. Essentially, BAT facilitates a direct connection between advertisers, publishers, and users, eliminating intermediaries and ensuring more efficient ad spending. A defining feature of BAT is its integration with the Brave browser, which blocks unwanted ads and trackers while offering users the choice to view privacy-respecting advertisements in exchange for tokens. This model promotes a more sustainable online advertising environment, benefiting all stakeholders involved.
Technical Features
BAT operates on the Ethereum blockchain, leveraging its decentralized and secure infrastructure. The cryptocurrency employs a consensus mechanism based on Proof of Work (PoW) initially but aims to transition to Proof of Stake (PoS), enhancing energy efficiency and transaction throughput. Security is paramount in BAT’s ecosystem; its architecture supports smart contracts that enable seamless ad transactions while maintaining user anonymity. Additionally, BAT utilizes a unique algorithm to track user attention without compromising privacy. Users’ interactions with ads are aggregated and anonymized, allowing advertisers to gain insights on ad performance while protecting individual users. The ability to conduct micropayments through smart contracts facilitates the distribution of tokens directly to users and publishers.
Use Cases
The primary use case of BAT lies in the digital advertising landscape, where it serves as a bridge between users, advertisers, and content creators. Users earn BAT for opting into ad viewing, which incentivizes user engagement while protecting their privacy. This setup also allows advertisers to gain targeted access to actively engaged audiences, ensuring better return on investment. Beyond advertising, there are emerging use cases in decentralized finance (DeFi) and crowdfunding initiatives, where BAT can function as a medium of exchange for accessing premium content or services. Its potential applications extend to NFTs, enabling users to purchase exclusive digital assets utilizing BAT tokens within decentralized marketplaces.
Development Background
Basic Attention Token was launched in 2017 by Brendan Eich, co-founder of Mozilla and creator of JavaScript, alongside his team at Brave Software. The project gained significant attention during its initial coin offering (ICO), raising over $35 million. BAT was developed to address fundamental issues within the ad industry, such as fraud, lack of transparency, and low user engagement rates. Since its inception, BAT has seen continuous development, including feature enhancements in the Brave browser, expanded partnerships with advertisers, and a growing community of users and developers contributing towards its ecosystem.
Community and Ecosystem
The BAT ecosystem is vibrant, supported by a dedicated community of users, developers, and content creators. Brave Software is consistently enhancing the platform with new features and functionalities based on community feedback and needs. There are also numerous partnerships across different industries, from digital publishing to advertising technology, which have facilitated the integration of BAT into various applications. The community actively participates in the development of tools and extensions that enhance the Brave browsing experience, promoting broader adoption of the BAT and its associated framework.
Future Potential
The future potential of Basic Attention Token is substantial, with several pivotal developments on the roadmap. As demand for privacy-centric ad solutions increases, BAT could become increasingly vital in reshaping online marketing strategies. The ongoing enhancement of the Brave browser, coupled with planned integrations into more platforms, positions BAT to facilitate a greater volume of transactions. Additionally, its possible transition to a fully decentralized ecosystem, supplemented by emerging use cases such as NFT integration and DeFi capabilities, indicates a bright future for BAT. As the digital economy continues to evolve, BAT is poised to play a significant role in the intersection of attention, value, and privacy.
Basic Attention market
- Position by market cap among the coins we track.
- #109
- Position by market cap among the coins we track.
- Price × coins in circulation. It measures a coin's size, not its quality.
- $264.9M
- Price × coins in circulation. It measures a coin's size, not its quality.
- The lowest and highest price in the last 24 hours. The dot marks the current price.
- Low $0.1673High $0.1921
- The lowest and highest price in the last 24 hours. The dot marks the current price.
- The highest price this coin has ever reached. The bar shows today's price as a share of it.
- $1.90
- Now 9% of itReached 28 Nov 2021 · Needs +976% to get back
- The highest price this coin has ever reached. The bar shows today's price as a share of it.
- Coins that exist now and can be traded.
- 1.5B BAT
- 100% of max
- Coins that exist now and can be traded.
- The most coins that can ever exist. Some coins have no limit.
- 1.5B BAT
- The most coins that can ever exist. Some coins have no limit.
Basic Attention converter
1 Basic Attention = $0.1766
